Nordstrom partners with Shoes That Fit

For back-to-school season this year Nordstrom is partnering with nonprofit organization Shoes That Fit to help children in low-income households by giving away 25,000 pairs of brand-new, properly fitting shoes. This partnership aims to support students and families to start the school year off right equipped to learn without worrying about proper fitting shoes.

From August 5 through September 15 all U.S. Nordstrom, Nordstrom Rack, Nordstrom Local or Last Chance location, in addition to Nordstrom.com or NordstromRack.com, will have 10 dollar Shoes That Fit giving cards available. One hundred percent of proceeds from every giving card purchased goes toward the gift of one pair of new sneakers for a child in need in the local community.

"The simple gift of new athletic shoes can be a new lease on life for a child when they start the school year," said Amy Fass, CEO and executive director at Shoes That Fit, in a statement. "When children have shoes that they feel comfortable in, it boosts their confidence, school performance, physical activity and ultimately gives kids the opportunity to reach their full potential."

Since 2010, Nordstrom has partnered with Shoes That Fit to donate more than 165,000 pairs of shoes to children in local communities across the U.S. and Puerto Rico.

"If anyone understands the confidence a new pair of shoes can provide, it's Nordstrom," said Kristin Frossmo, executive vice president, general merchandise manager of shoes at Nordstrom, in a statement. "We were founded in 1901 as a small shoe store, and this program gives us a chance to honor our past while investing in the future of these children by helping to give them an invaluable sense of their own importance and abilities."

photo: courtesy of Nordstrom