- Kristopher Fraser |
While Chinese New Year was marked today, Opening Ceremony has decided to mark this year as their entire year of China. While the store does an annual country-specific theme every year, the announcement of the launch came perfectly in time to align with the lunar Chinese New Year. All of the designers announced for this year are connected to China in some way or another.
The designers announced for this year include Anna Sui, Vivienne Tam, and the Soho emporium Pearl River Mart which is leaving its Broadway location due to rising rent costs in the area. The store, which is located at 477 Broadway, will continue to operate online while they seek a new brick and mortar location.
In addition to the slew of brands and designers already discussed, Opening Ceremony will also be carrying a slate of mainland China labels such as Angel Chen, Ximon Lee, Huiman by Guong Zou, and Decoster. This marks the first time Decoster has been sold outside of China.
According to Humberto Leon of Opening Ceremony, the company had been scouting China since 2011. “When we first went out there, there was definitely a feeling that the young designers in China, as much as they have the resources at their finger tip, really needed to get their production quality up to international standards. It’s been a longish process but they’re definitely there,” Leon said to WWD.Photo:thewebster.us