- Vivian Hendriksz |
Porter Magazine, the brother publication from Net-a-Porter, has partnered up with environmental non-profit organization Parley for the Oceans to raise awareness surrounding plastic pollution.
As one of the most environmentally damaging sectors in the industry, Porter has dedicated its Summer issue to highlighting the harm caused by plastic pollution. Porter's entire Summer issue is dedicated to championing content, commerce and cause against plastic pollution.
The issue features an ocean theme throughout, with a 63-page portfolio featuring a cover shoot of model and Parley ambassador Anja Rubik, shot by photographer Mario Sorrenti. The issue also features an interview conducted by Parley for the Ocean founder Cyrill Gutsch with oceanographer Sylvia Earle, underlining how people can bring around real change.
"We are so proud to partner with Parley for the Oceans and use our editorial platform to highlight this cause and be able to engage the powerful medium of fashion to protect our oceans," said Lucy Yeomans, Porter's editor-in-chief in a statement. The environmental campaign is set to run for two months across Porter.com and its media channels. All content will be published under the hashtag #PlasticNotFantastic, which calls on readers to take a pledge to reduce their personal plastic use.
"The fashion community can drive the movement – we can create trends," added Rubik. In addition to its new Summer Issue, out June 1, Porter has taken an AIR Pledge to become plastic-free by 2019. The magazine, which currently uses biodegradable plastic packing, will begin sending out its issues in recycled paper envelopes and will continue to do so in the future.