- Kristopher Fraser |
After a successful launch this summer, Privé Revaux is releasing its second collection of handcrafted eyewear, along with a new campaign starring brand partners Jamie Foxx, Hailee Steinfeld, Jeremy Piven and Ashley Benson styled by creative directors Mariel Haenn and Rob Zangardi. In addition to their new collection, Privé Revaux will also debut prescription glasses and new retail partners.
Privé's new Icon Collection is a proud nod to past and current fashion icons including Albert Einstein, Alexander McQueen, Jackie Kennedy and Karl Lagerfeld.
In addition to new styles, Privé Revaux is launching their new prescription sunglasses and optical frames program called Privélege. The new program is a subscription service that grants members exclusive access to money saving benefits for 29 dollars and 95 cents per year. Members can add prescription lenses to their Privé Revaux frames at wholesale cost. Frames with prescription lenses will begin at 59 dollars and 95 cents, a fraction of the price of typical prescription glasses. In addition, members will be privileged with early access to limited-edition frames and exclusive discounts.
"Since inception, Privé Revaux designs have been consistently selling out, so we wanted to offer our customers new and fresh styles to love," said David Schottenstein, Privé Revaux's founder. "We've upgraded everything from high-end materials to affordable prescription lenses, as well as a better user experience with a digital try-on tool, local kiosks and brick-and-mortar retail expansion so buyers can easily find the perfect fit—all at the same amazing price."
Since June, Privé Revaux has rapidly expanded its retail footprint. The Icon Collection will not only be available online at PriveRevaux.com and retail giant Amazon.com, but also at major department stores, Privé Revaux-branded kiosks and brick-and-mortar shops this November. Privé Revaux will also be launching in Australia and New Zealand in partnership with Catch Group, selling through the retailer's various sales channels including Catch.com.au. Additionally, the brand will be available internationally in Canada, Colombia, Mexico, Japan, China, Singapore, Malaysia, Taiwan, Indonesia, South Africa, Norway, UK, Italy, the Philippines and the Middle East.photo: via PR Newswire