Rails founder Jeff Abrams talks London store plans and US openings

Rails, the Los Angeles-based contemporary fashion brand known for its super-soft shirts, is a brand on the rise. What started off with founder Jeff Abrams pitching a hat to retailers across America has become a global lifestyle brand not only for women, but men and children, and now the brand, which currently has more than 1,500 retailers worldwide in more than 50 countries is finalising plans to go it alone with its very own flagship stores in America as well as London.