• Home
  • News
  • Fashion
  • Rawan Ghawi launches denim-focused lifestyle brand

Rawan Ghawi launches denim-focused lifestyle brand

By Kristopher Fraser

loading...

Scroll down to read more

Fashion

Rawan Ghawi, the former head of Forever 21's plus-size division, has gone her own way and debuted her plus-size lifestyle denim brand RWN by Rawan for women sizes 10 - 32. Beginning today, the collection will be available for purchase through Rwnbyrawan.com, with select pieces being available through Dia.com and Stitch Fix Plus.

Ghawi's namesake collection features a range of women's styles with a focus on unique details. The brand is launching with jeans, denim jackets, denim shirts, military and cargo jackets, dresses and boho tops, all retailing for under 100 dollars.

Ghawi felt like there was a hole in the market for a brand like this, and took the opportunity to launch this line.

"With retailers expanding into the plus size space, I still couldn't find a brand that had the perfect recipe of styling, fit, and quality," Ghawi said. "I created the line because I wanted to shop for on-trend, well-constructed, quality pieces I could invest a little more in. I took everything that was missing in the marketplace and put it into this line."

Ghawi has been a big name in the plus-size movement for over a decade. She spearheaded the expansion of the plus-size market at Forever 21 for seven years and was one of the first members of the buying team for Torrid. With a knack for knowing how to grow a business, it will be interesting to see where RWN by Rawan goes.

photo:via PR Newswire
Rawan Ghawi
RWN by Rawan