Recap 2018: our most-read articles

As we reach the very last day of 2018, FashionUnited shares the 10 most-read articles of the year in the US. To all our readers, thanks for being here throughout 2018 and we wish you a very happy 2019!

#1: In pictures: Gabi Fresh x Playful promises

Independent London lingerie and swimwear brand Playful Promises launched a second collection with plus size fashion blogger Gabi Fresh in September. The first collection, from 2017, sold out within 48 hours -- measured by how many readers rushed to click on this headline, the second collection was equally successful.

#2: Trend seminar: these are the four biggest trends for Autumn/Winter 2019-2020

“The border between virtual reality and our own daily reality will merge”, said trendwatcher Christine Boland during her seminar “Mixed Realities”. It may sound like she was talking about a future decades away, but she was referring to the winter of 2020.

#3: Gareth Pugh has dystopian designs on London Fashion Week

Designer Gareth Pugh brought dystopia and decadence to London Fashion Week with a vision of the city populated by masked women in blood-red superhero-style jumpsuits.

#4: Abercrombie & Fitch Co. to settle lawsuit regarding employee uniforms

Abercrombie & Fitch Co. had a rough start to 2018. The label A class-action lawsuit cost the company some 25 million dollars. Approximately 260,000 employees of Abercrombie and Hollister alleged that the retailer forced them to buy branded apparel to wear at work without reimbursement. The company was required to reimburse all employees.

#5: Under Armour and Misty Copeland launch collaborative collection

After a four year partnership with Under Armour, American Ballet Theatre's prima ballerina Misty Copeland launched the Misty Copeland Signature Collection.

#6: 5 essential lifestyle trends for 2019

This article was published in the beginning of January, but kept attracting readers throughout the entire year. From gladiator sandals to plant-based fabrics, the trends predicted then are indeed rising in popularity as we take our first steps into the year ahead.

#7: Cosmetics Companies Dive into Mergers and Acquisitions

Interest for mergers and acquisitions among large beauty companies steadily grew throughout 2017 and continued to thrive in 2018.

#8: Don’t Duck* the Law: Busting Three Common U.S. Copyright Law Myths

Fashion companies need to make sure that their designers don’t run afoul of any intellectual property (IP) rights of others. Trampling on—or even being accused of trampling on—the IP rights of others can result in costly litigation that takes resources and time away from the main goal of any fashion company: designing products that consumers want.

#9: The unfashionable status of Canada Goose

Canada Goose’s dependence on fur represents exactly the opposite of where fashion is going.

#10: 88 percent of US consumers research products online to buy in store

And people thought that shopping in stores was going to die. A report released by the Ecommerce Foundation revealed that 88 percent of consumers research products online before buying in-store.

 

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