- Danielle Wightman-Stone |
American menswear label Robert Graham has signed a licensing deal for tailored clothing and neckwear with Shirt Avenue, who currently holds the Robert Graham dress shirt license.
The new partnership will see an expansion to Robert Graham’s current menswear offering to include sportswear, premium denim, accessories, outerwear, eyewear, and footwear, to complement the New York-based luxury label’s existing dress shirt collection.
The expanded collection will debut for autumn/winter 2015, and will sit alongside two new product categories also launching next year, loungewear and fragrances.
Commenting on the deal, Robert Graham’s chief executive officer, Michael Buckley, said: "Robert Graham is a lifestyle brand and the license with Shirt Avenue allows us to expand our business beyond sportswear and develop a cohesive tailored clothing, dress shirt and neckwear collection reflective of the brand's style, quality and attention to detail.
"Tailored clothing, dress shirts and neckwear are a wardrobe staple for the business-minded customer and we look forward to offering a truly dynamic collection to the marketplace."
Joseph Paknoush, chief executive officer and president of Shirt Avenue, added: “Our company is very excited by our new venture with Robert Graham. We look forward to creating an exceptional collection of high-quality men's tailored clothing and neckwear with Robert Graham to complement the brand's dress shirt collection.”