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Sarah Jessica Parker collaborates with Zappos Couture

By Kristopher Fraser

Apr 20, 2015

Zappos has realized what we all know already, there was no one better to collaborate with than the woman who played arguably television's biggest fashion icon of all time. The site that became famous for shoes is now launching a collaboration with Sarah Jessica Parker of "Sex and the City" fame for their higher end Zappos Couture website. SJP Collection, the company she owns with George Malkemus III, debuted their collection for the e-tailer last Friday. The collection is fondly titled The Strip Collection.

It includes 24 pieces, and has a stunning selection of offerings such as the Lady pump for 350 dollars, and the Swarovski crystal encrusted Wittman for 545 dollars. In celebration of the new launch they debuted a two day pop-up shop on the Main Level of Aria's Shops at Crystal in Las Vegas. "It seemed right,” Parker was quoted saying to Women's Wear Daily. “It was amusing and the collection is some of our essential silhouettes that we’ve now been producing for about a year, but we’ve used fabrications that very much tell the story of what people imagine Vegas to be at night — fantasy and whimsy and decadence and luxury and sparkle.”

Currently, SJP Collection is looking to expand as many ways as possible. Parker has said that in the coming months they are expecting to have another retail collaboration, though details have not been revealed as to who they plan on working with next. The company is also looking to expand on their category offerings.

Depending on the success of this collection, new retail partners could be lining up. SJP Collection was launched by Parker and Malkemus in February of 2014, and they still remain the primary owners of the brand. For the past year, they were sold exclusively at Nordstrom.

SJP collection with Zappos Couture arrives

While the shoes might seem a bit pricey, you're certainly getting top quality. Parker remains rigidly adamant about all the shoes being made in Italy, and has no intention of moving it a country where manufacturing would be cheaper to lower the cost. She has even vowed to sooner shutter the brand entirely before she move production anywhere else.

While there is plenty of opportunity to expand into other categories, Parker plans on taking her approach to growing her brand at a slow and cautious pace. "I think it’s really important to shore up our base in the footwear category first. It’s really fun to lay in bed at night and dream about the possibilities, but the truth is I want to get this right and as tempting as all the other offers, I think we want to spend a little bit more time in the shoe category and the bags, which seem to go hand in glove so to speak, and then I think we’ll look at possibilities for growth, but very carefully." Whatever she does next, everyone will certainly be looking forward to it, because, just like her television persona Carrie Bradshaw from "Sex and the City", Parker is certainly a fashion force to be reckoned with.

photo:Fashion Week Daily