ShopWorn bringing luxury to next generation of shoppers
By Kristopher Fraser
May 24, 2017
ShopWorn has become a very popular tool over the past several months thanks to the brand's ongoing engagement with customers on fashion and style, led by the company's ecommerce director and resident stylist Elana Birnbaum. Birnbaum interacts daily with customers across multiple channels where she regularly lists trend updates and new product arrivals.
ShopWorn, established last year in 2016, is an online showroom for acquiring the world's most exclusive brands offering watches, jewelry and accessories. Each piece is sourced directly from the world's finest retail boutiques, making the collections ever changing. None of the items are pre-owned, only gently handled in-store. The concept helps customers access an online trunk show of Swish watches, jewelry and other luxury accessories at a discounted price.
“I really believe that ShopWorn is the antidote for shoppers who want the finer things – but at a great value," says Birnbaum. "Today’s shopper is savvy and knows how to search the internet for deals, and ShopWorn is able to offer excellent prices on coveted designer goods. ShopWorn acts like an online sample sale or trunk show by offering high-quality designer products that are inherently limited in quantity."
ShopWorn's products are sometimes on the website for less than 24 hours. Brands featured include Dior, Chopard, Cartier, Rolex Hublot and Bvlgari.
The National Retail Federation estimates an 8 to 12 percent growth in ecommerce in 2017, so a website like ShopWorn fills a unique space in the market at an excellent time for growth. Total retail sales growth is projected to grow 3.7 to 4.2 percent this year.photo: courtesy of Ana Martins Communications