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Show & Order Influencer talk

By Partner


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“In times when selfie culture and social media are setting the tone, it is becoming ever more important to offer end consumers something new and exclusive to address the demand for individuality. Trust, relevance and striking a perfect balance between price and performance are all essential.”
— Anita Tillmann, Managing Partner of the PREMIUM GROUP

Traditional advertising models are becoming less interesting to companies and brands. Internet users have long since learned, if they haven't already blocked the advert anyway, to block out banners and to click through ads without taking their messages on board. Millennials and Gen Z see through paid advertising, though they are open to well-targeted ads and place their trust in recommendations made by influencers. A single, accurately targeted Instagram post can make a product sell out in a flash, whether we’re talking fashion, tech, beauty or interiors.
The Premium Group is therefore bringing together some of the most influential influencers in German-speaking countries to Show&Order to talk with you about your business and converting images to products. The panel is called “Can Touch This. From Image to Item”. The panellists – including Nina Suess, Masha Sedgwick, Liberta Haxhikadriu, Sue Giers and fashion label Süpair – will be convening on Tuesday at 3pm, getting the ball rolling with fresh drinks and inspiring conversation.

“Can Touch This. From Image to Item” takes place on Tuesday 3 July 2018 at Show&Order on Floor 5 of the Kühlhaus at Station-Berlin.

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