Startup: RENOON, shape your World of Sustainable Fashion

RENOON is the new search engine for sustainable fashion, created to empower shoppers to find sustainable alternatives to match their values and unique style. RENOON is one of the top10 tech startups selected by Prada, Marzotto Group among the partners for Startupbootcamp FashionTech accelerator program, currently taking place in Milan.

Through the in-house developed technology, RENOON empowers shoppers to find in one single place all the latest sustainable collections from their favorite brands, as well as discover new labels that design and produce items in a sustainable way. Because RENOON’s mission is to accelerate the transition towards a more sustainable fashion industry (currently more polluting to the planet than airline and transportation combined), the newly born startup will be helping Startupbootcamp partners to reach consumers in a better way with their sustainability messaging.

RENOON’s technology can aggregate hundreds of thousands of products, delivering an asset-free and scalable solution for a global consumer. “We want to make it possible for users to enjoy fashion and its beauty whilst protecting our planet”, says Iris, co-Founder and CEO of RENOON. “When you are born and raised in Milan it is natural to love fashion. It makes life beautiful and enjoyable. There are so many brands and products already in the market that we should have easier access to. On the other side, there are brands, material producers that are trying to do better, but fail to be recognized by us as consumers. RENOON’s team is trying to change that for users by putting all information and alternative products on their hands according to their own values”.

RENOON’s sustainability framework accounts for four selection criteria: product, earth, humanity and future. “Why are we building RENOON? I was so fed up with opening dozens of windows in my browser to find sustainable alternatives that matched my style and values. I definitely wanted a tool like RENOON for myself to compare prices and choose products according to my own values on top. It was great to discover I wasn’t the only one needing it” concludes Iris.

About RENOON
RENOON is the new first-to-market search engine to aggregate sustainable fashion at the product level, empowering users to find alternatives that match their values. RENOON’s mission is to allow consumers to buy consciously without compromising on style while protecting the planet. RENOON is currently online in the form of website and app available for download and use free of charge. renoon.com