Study: How sustainability can save the fashion industry after Covid-19

The Covid-19 pandemic has caught the world and the apparel, footwear and textile industries unprepared and the resulting societal and economic shutdowns present unprecedented challenges. While sustainability initiatives were becoming the norm in the industry across varied segments such as luxury, sport, fast fashion and value retail, the crisis now strains the commitment of brands and retailers to sustainability. However, it is more relevant than ever as a recent study finds that the current crisis “simultaneously demands that companies accelerate their progress on sustainable initiatives in order to be competitive in the market that will emerge after the pandemic”.