Target launches exclusive Bullseye Tote with Bogg

Retail giant Target has partnered with handbag brand Bogg to create a special, limited-edition Bogg tote bag.

Inspired by the Target Bullseye logo, the new Bogg tote bag is available in two sizes: the Original and the Bitty. Originally inspired after a day at the beach, the first Bogg tote bag was designed to serve as the ideal family beach bag. The Bogg tote bags are made from washable and durable EVA material, are lightweight, and non-collapsible.

"Bogg has become a viral sensation over the years and landing a partnership with an iconic company like Target is a testament to our growth," said Kim Vaccarella, CEO and founder of Bogg, in a statement. "The partnership perfectly aligns with Bogg’s mission of delivering fashionable, functional bags for every lifestyle. Launching a Bullseye bag is truly a dream come true and I can’t wait to see shoppers using it on their weekly Target hauls!”

The collaboration also marks Bogg’s launch into Target stores across the nation and includes the Bogg tote in two additional colorways, Beach Hydrangea, exclusive to Target, and For Show, white.

The new Bogg x Target Totes will launch in early December online at target.com and in Target stores nationwide. The original retails for 100 dollars, and the Bitty for 60 dollars.