Taryn Rose rebrands with new Global Brands partnership

Luxury shoewear brand Taryn Rose just announced that it will debut a new look at this year’s FN Platform show. Located in Las Vegas from February 21023, the look will be a relaunch as a global footwear partnership with Authentic Brands Group and Global Brands Group.

Authentic Brands Group own a portfolio of brands including sports, celebrity and fashion, including Taryn Rose. Global Brands is known as one of the largest leading apparel and footwear companies in fashion. In putting these two together for a partnership, the launch of Taryn Rose’s new look will further strengthen their future business together. Ultimately, the decision to work together will focus on growing the Taryn Rose brand. "I believe with their expertise in designing and developing footwear along with ABG's vision and marketing expertise, Taryn Rose will grow exponentially and provide women with a solution they have been looking for, stylish shoes that are comfortable and can be worn all day,” Jarrod Weber, EVP Fashion at Authentic Brands Group, said in a statement. “We look forward to this relaunch of the brand."

The new launch will include a full assortment of Taryn Rose. The collection will include an elevated line made in Italy that will be available Fall/Winter 2017-2018. Moving forward with this partnership will allow for the brand to branch out beyond its normal comfort zone and debut something fresh. "Since launching in the late nineties, Taryn Rose quickly created a clear niche in the marketplace and built a loyal following within the fashion-comfort footwear space," Jimmy Gabriel, Global Brands Group President of Footwear, said in a statement. "We see significant opportunities for growth and expansion, and look forward to working closely with ABG and Dr. Rose as we continue to take the brand to its next phase of development."

Taryn Rose to debut new launch at FN Platform at WWDMAGIC

First established in 1998, the high-quality comfort dress shoe brand was founded by orthopedic surgeon Taryn Rose, MD. Through the years, under Authentic Brands Group, the brand has expanded into a stylish go-to shoe choice for women. In bringing on Global Brands, the footwear label can be expected to move towards its next phase. "I'm thrilled to be advising Global Brands on bringing the Taryn Rose brand into the wardrobes of women who are looking for a new alternative in fashion footwear,” Dr. Rose said in a statement.

Authentic Brands Group’s portfolio spans beyond footwear including brands such as Juicy Couture, Aéropostale, Spyder, Frederick's of Hollywood, and more. The brand development and content company has partnered with Global Brands as it is a powerful company in the current market. Global Brands handles the marketing and designing side of brands in order to further the label’s growth and expansion. Through this partnership, it’ll be interesting to see how Taryn Rose moves forward in the competitive footwear industry.

Photo: Taryn Rose