The Hundreds teams up with Jack in the Box for 75th anniversary collection
loading...
LA-based streetwear brand The Hundreds has partnered with fast-food chain Jack in the Box to celebrate the latter’s 75th anniversary, creating a special capsule collection to mark the occasion.
Part of a broader, four-part collaboration, the second drop of the Jack in the Box x The Hundreds is a vintage soccer-inspired collection that includes retro-inspired jerseys and collectible headwear, designed by The Hundreds. The brand was inspired by classic home and away soccer kits and the irreverent spirit, self-expression, and West Coast attitude that both brands associate with.
“For 75 years, Jack in the Box has always found ways to show up in culture beyond the drive-thru,” said Sheena Dougher, VP of Brand Marketing at Jack in the Box, in a statement. “The response to our first collaboration with The Hundreds made it clear that fans are hungry for new ways to connect with us.”
“This next drop lets us tap into a community rooted in passion, identity and self-expression. Soccer culture has always had this incredible connection to style and fandom, and we loved bringing that together with Jack’s signature irreverence and The Hundreds’ point of view.”
Launching ahead of Team USA’s soccer match in Los Angeles, it offers fans another opportunity to purchase a style following the sellout success of the first drop earlier this year.
“Growing up in California, soccer culture was always bigger than the game itself: it was style, attitude, community and belonging,” said Ben Hundreds, co-founder of The Hundreds, in a statement.
“This collection takes that feeling and filters it through the worlds of Jack and The Hundreds. We wanted these pieces to feel like something you’d wear to a match, a watch party or a late-night food run and still feel like part of the same club.”
The second drop of the Jack in the Box x The Hundreds includes a Jack Jersey in purple and white, and a Jack Team SnapBack, a white and purple five-panel cap. The Jack in the Box x The Hundreds collection is available online for sale at https://thehundreds.com/.