Timex collaborates with NFL

Timex has teamed-up with the National Football League (NFL) to create watches honoring each of the 32 NFL teams. Crafted to add 160 years of quality watchmaking to the ritual of being a fan, the Timex Tribute Collection gives fans two reasons to have pride in their timepiece.

"We know fans, we are fans. It's an honor to be a part of every fan's excitement and pride," said senior vice president of the Timex Sports Business Unit, Mike Harrington. "We know how it feels to put your jersey on for game day, we've extended that feeling to your wrist and every day."

The watches are available for men, women and children featuring NFL team logos and matching dial and strap colors. Certain watches feature real leather straps, rugged stainless steel, Indiglo night-light and all are water-resistant with a 5 to 10-year battery life. Price points range from 24 dollars and 95 cents to 89 dollars and 95 cents. The watches are available on Timex's website and the NFL Shop website.

"This is more than just a licensing deal, it's a true connection between iconic American institutions," said Harrington. The NFL is the first license in Timex's new sports venture. Additional professional sports leagues and colleges will be available in early 2018.

photo: via PR Newswire