- Kristopher Fraser |
Japanese-based fast-fashion brand Uniqlo is in the giving spirit this season. The company began holding their third annual "A Warm Gesture" program last month. The program provides clothing for children as part of the brand's mission to improve lives through the power of clothing.
This year, Uniqlo is inviting 350 children from across the country to shop at one of ten Uniqlo stores. The participating stores are their SoHo store in New York City, the Atlantic Terminal store in Brooklyn, the Bridgewater store in New Jersey, the Danbury store in Connecticut, the Chestnut/Natick store in Boston, the Cherry Hill store in Philadelphia, the N. Michigan Avenue store in Chicago, the Bellevue store in Seattle, the Powell store in San Francisco, and the Glendale store in Los Angeles.
Upon entering the store, each child will be paired with a Uniqlo volunteer to help them shop for their choice items while staying in their budget. Each store will have a donation box set up near store cash registers so customers can give donations to the initiative. All donations will be matched by Uniqlo 100 percent.
With the exception of their Glendale store, all Uniqlo stores will be holding their shopping event this Saturday, December 12. Glendale will be holding their event today, Friday, December 11.
In addition to their "A Warm Gesture" program, Uniqlo is also participating in the 10 Million Ways to Help initiative. The program's goal is to collect 10 million pieces of clothing worldwide to donate to refugees in need with. Uniqlo is partnered with the UNHCR (UN Refugee Agency) for this particular program. Bins are available in Uniqlo stores for customers to drop off gently worn clothing.
photo:courtesy of HL Group