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United gets new uniforms from major American brands

By Kristopher Fraser

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Fashion

United Airlines has announced they have partnered with three design and apparel companies – Brooks Brothers, Tracy Reese and Carhartt – to create a new line of uniforms for the carrier's more than 70,000 front-line employees. Additionally, United will partner with luggage brand Tumi to be the official luggage provider for all 24,000 flight attendants.

"The partners we've selected uniquely match what our employees asked for in a uniforms program – style, comfort and durability," said Kate Gebo, senior vice president of global customer service delivery and chief customer officer of United. "We recognized early on that this would not be a 'one size fits all' solution – front-line employees perform vastly different roles and deserve a uniform that meets their specific needs, created by leaders in the apparel business. Our United family is excited to see how these trusted and innovative brands will deliver world-class uniforms in close collaboration with our employees."

Committed to a best-in-class uniforms program, earlier this year the airline started what will be a multi-year process to ensure the proper amount of time for collaboration among employees, labor leadership and the partner brands, as well as ample time to test uniforms before finalizing designs and materials. Employee feedback will be used to inform every aspect of the design process. The process is structured to deliver comfortable, durable and fashionable uniforms.

Over the last several months, Tracy Reese and representatives from Brooks Brothers and Carhartt met with employees at all of United's U.S. domestic hub locations. United anticipates rolling out new uniforms in 2020.

United Airlines