Victor Li launches sustainable VTR collection

Menswear designer Victori Li has launched his latest collection, VTR Brooklyn. The new line of essentials is thoughtfully designed to enhance the experience of travel without compromising style. Created specifically to lighten the journey of a peripatetic, all VTR garments are designed to be multifunctional. Li carefully selected travel-friendly fabrics, from wrinkle-resistant to heat-regulating, with meticulous attention to garment fit and quality.

Rooted in sustainability, Li created VTR in hopes of creating timeless designs that last with collections that would sustain the needs of various occasions. With a keen decision to be more conscious of his social responsibility and role as a designer, Li wanted to create a platform where we can have conversations about sustainability in the fashion industry with a direct lead into China.

Victor Li launches sustainable VTR collection

China is the biggest and strongest manufacturing base for virtually all global goods. There is undoubtedly no achieving sustainability without China at the forefront. The majority of fabrics come from China, and often times it is taboo to have products associated with “made in China” and Li wants to change that. Instead of dismissing China's advanced techniques and efficient production, he wants to include them as part of the conversation. For this collection, Li sourced a factory in China that specializes in working with recycled fabrics, in hopes of inspiring more designers as well as consumers to see “made in China” in a different light and the possibilities it could bring to more sustainable production.

During his search, Li was particularly interested in recycled polyester material that is durable, lightweight, anti-static and anti-wrinkle, and would be remarkably travel-friendly, thus VTR Brooklyn was born. Currently, Li is experimenting with more sustainable fabrics, such as linen, recycled yarn, and recycled polyester. By creating something that is equally functional as it is sustainable, and lowering the brand's price point, Li is hoping to reach a broader audience.

photo: courtesy of Sandrine Charles Consulting

 

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