Julian Woodhouse of Woodhouse presented his spring/summer 2018 collection at New York Men's Day this year, and for him, it was about a return to happy. In the face of so much socieconomic and political fall out after the 2016 election, he designed his collection with a brighter future in mind.
The collection titled Field Day, began with primary colors. Red and blue were heavily featured in the collection. From there he took his design approach of adding graphic prints and putting one layer of hardware on everything. A shirt with oversized pockets saying RIGHT and LEFT were certainly attention getters.
Getting to a finished piece is no easy feat for Woodhouse. First, he starts with the idea, then he begins sourcing his fabrics. The designer lives between New York and Korea, so he has the advantage of getting to source all his fabrics in Dongdaemun and other fabric merchants he's been introduced to. From there he grows the collection to the finished piece, which has no extra colors and no top stitching. Then he goes through and does the extra graphics and finalizes with the hardware, and voilà.
Julian Woodhouse attempts to take a break from political fallout with fashion
The result of a need for more joy in a world of political despair gave us utilitarian pieces like overall and jumpsuits, juxtaposed alongside slightly more avant garde pieces like trousers with suspenders reading CAUTION.
The brand is very streetwear heavy, and Woodhouse tries to draw inspiration from what he sees in Korea and bring that to America.
"In Korea, streetwear is very synonymous with runway," Woodhouse says. "What I like to do with my collections is do things that very wearable, but make them exciting. It's not about just a jeans and t-shirt, how cool can you make that jeans and t-shirt."
What he loves the most about the Korean street style aesthetic is that it shows what is possible. While menswear is slow to grow in certain regions because men are held to certain traditions of how they think men should dress and because there aren't a lot of new ideas coming. For Woodhouse, it's about a line between maximalism and minimalism.
As for how he'd like to see menswear evolve in the next year, "I need men to be okay with more options. Clothes represent who we are, and if we wear something that reflects how we feel on the inside it shows.
The overall collection was very cohesive, and reminded us that in an era of controversial politics, fashion still shines through.photo:courtesy of Agentry PR