Yandy introduces collection of bras and underwear

Online intimate apparel company Yandy, typically known for their racy lingerie and costumes, has decided to do something a little more conservative and launched an everyday collection of bras and underwear.

“One of Yandy’s core values has always been to provide exceptional and unmatched customer service,” said Chad Horstman, Yandy’s founder and chief executive officer, to WWD. “An essential aspect of upholding that commitment has always been listening to the evolving needs and wants of our customers, who have consistently communicated the challenges around finding a highly fashionable, affordable and comfortable bra that also had the versatility to be worn from day to night.”

The Yandy bra line, launching this month, includes themed capsule collection such as Retro Fresh, featuring front-to-back coverage with invisible edge technology. Another themed capsule collection, Sweet on You, features lacy bras with unpadded underwire demi cups.

The bras range in size from 34A to 38D and retail for 15 dollars and 95 cents. Panties retail for 7 dollars and 95 cents.