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Anne Klein's granddaughter unites with Anne Klein for COVID-19 relief efforts

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Anne Klein's granddaughter unites with Anne Klein for COVID-19 relief efforts

By Kristopher Fraser

Apr 17, 2020

WHP Global, the parent company of Anne Klein, has united with the namesake designer’s granddaughter Jesse Gre Rubinstein to provide relief during the COVID-19 pandemic. To meet the immediate need for Personal Protection Equipment (PPE), the company has produced 100,000 face masks through its supply chain, which will be distributed with Rubinstein to essential workers and community organizations providing relief across the United States.

“Uniting the brand Anne Klein with the founder’s family at this critical time and making a commitment to distribute 100,000 masks to those on the frontlines helping our communities, is a win/win," said WHIP chairman and CEO Yehuda Shmidman in a statement. "This is just the beginning of our planned collaboration with Anne’s granddaughter, Jesse. We’re thrilled to partner with her."

“I am honored to have the opportunity to play a role in supporting my grandmother’s legacy by highlighting inspiring individuals who even during this time of great uncertainty, embody the vision and strength to empower their community and uplift those around them,” said Rubinstein in a statement. “My hope is that this initiative serves as the launch of a powerful network that can both support and inspire others to help not only in the present, but as we begin to rebuild.”

Additionally, WHP has tapped Rubinstein and the social media agency she is CEO of, Hello There Collective, to spearhead the upcoming launch of Anne Klein’s new social series, featuring notable individuals making a difference and connecting communities during this global pandemic. Rubinstein will host a Facebook Live series featuring prominent public figures, inspiring the next generation of trailblazers, with guests from a variety of industries who are championing aid during the pandemic.