Claire Masson Appointed General Manager of Aubade

Claire Masson has assumed the role of General Manager at Aubade.

Masson took up her new position effective March, Aubade announced on Monday. She succeeds Dave Müller, CFO of Aubade's parent company, Calida Group, who had held the position on an interim basis.

The new general manager comes from within the company's ranks. She began her career with the French lingerie brand in 2000 as an intern in the wholesale department and was initially involved in projects with various department stores. She later moved to the marketing department, where she eventually became head of marketing. Following the acquisition of Aubade by the Swiss textile group Calida Holding AG, she became Brand Manager and a member of the brand's leadership team.

During the upcoming transition period, Claire Masson will continue to lead the brand and product department on an interim basis until the position is filled. In addition, the retail team will report directly to her.