Deckers Brands, parent company of Uggs, has appointed Sergio Azzolari as its Senior Vice President for the Europe, Middle East and Africa region (EMEA), commencing 2 February, 2015.

“We are delighted to announce Sergio’s appointment as Senior Vice President of the EMEA region,” commented Dave Powers, President of Omni-Channel for Deckers. “As Deckers Brands continues to expand its multi-channel footprint globally, his invaluable experience and insight will help us to further strengthen our brands and build on our industry-leading Omni-Channel resources. We welcome Sergio to the Deckers Brands family.”

Azzolari previously held a number of positions on an international executive level in Europe, Asia and the US, and has a strong background in commercial marketing and operational roles. Whilst working at Luxottica, he has been credited with expanding the Sun and Luxury division under the Sunglass Hut brand and improving profitability across the group's portfolio.

“I am thrilled to join Deckers Brands at such an exciting time in the Company’s history,” said Azzolari. “Deckers Brands has built an exceptional portfolio of lifestyle brands with a growing consumer following across the world. When combined with management’s commitment to Omni-Channel and delivering seamless shopping experiences to consumers, the future is extremely bright for the Company and I look forward to contributing to Deckers Brands’ ongoing success.”





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