- Kristopher Fraser |
WWD has reported that Diesel will be continuing its Red Tag collection with a show in Milan on June 16 during Milan Men's Fashion Week. Diesel Red Tag was originally launched in March and was designed by Hood by Air cofounder Shayne Oliver. While Diesel is keeping the name of the second guest designer under wraps, it has been reported that Y/Project's Glenn Martens will be designing the next collection.
Martens is famous for his signature deconstructed denim that can be manipulated to create a wider effect. The Royal Academy of Fine Arts educated designer has developed a cult following for his Y/Project line. Renzo Rosso, founder of OTB Group which owns Diesel, has been watching Martens' career trajectory for a while.
“This is a vibrant moment for Diesel: we are working on a series of global initiatives, one of which is this, with the most groundbreaking and radical international designers,” said Rosso in a statement. “The new generations are excited and engaged by beautiful products that have a soul and speak the language of today.”
Diesel is looking at ways to revamp its creative direction since parting ways with creative director Nicola Formichetti in December after four years.
Rosso is committed to growing the brand again and making it a hallmark of OTB's portfolio, which also includes Viktor & Rolf, Maison Margiela, Marni, Paul Cademartori, Staff International and Brave Kid.
Diesel's new business phase is being led by Marco Angolin, who joined the company as chief executive officer in January, succeeding Alessandro Bogliolo who joined Tiffany & Co. in October 2017.
The first collection of 10 looks designed by Oliver will be available for purchase beginning in late August on Diesel.com and at select retail partners.photo:Yproject.fr