New York - Etro has a new General Manager in town. Francesco Freschi has been named the new GM of the Italian luxury fashion house. Prior to his appointment as GM, Freschi worked as an external consultant for the company for 20 years.

Francesco Giannacarri previously held the position, but he left after just 9 months. It is unclear under what circumstances Giannacarri left under, and Etro wasn't immediately available for comment. Giannacarri had originally joined the company after the departure of Ippolito Etro.

Freschi will be working alongside the rest of the Etro family to help boost the brand's global expansion. They have become increasingly popular among the high fashion scene, especially in NYC where they have their own boutique in Soho. Freschi could be just the man to help establish their presence on the international map.





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