Gebr. Heinemann appoints former Louis Vuitton Germany head as CEO
Gebr. Heinemann SE & Co. KG is restructuring its supervisory and executive boards. This move is also intended to continue the generational transition at the Hamburg-based retail group.
Morgan Boeri will take on the role of chief executive officer from the new year, Gebr. Heinemann announced on Thursday. The manager brings extensive international leadership and retail experience from companies such as the French luxury fashion house Louis Vuitton and the German sportswear company Adidas. Most recently, he worked for the Singapore-based technology company Dyson. At Louis Vuitton, he was general manager for Germany and Central Europe until mid-2024.
The current co-CEO structure will be dissolved. Boeri will lead the company together with chief commercial officer Inken Callsen, chief sales officer Florian Seidel and chief financial officer Kai Deneke. The current dual leadership of Max Heinemann and Raoul Spanger will move to the supervisory board on January 1, 2027.
“Gebr. Heinemann is facing a phase in which clear roles, decision-making ability and implementation strength are particularly important,” said co-CEO Raoul Spanger. “Morgan, together with Inken, Florian and Kai, will shape the next phase of Gebr. Heinemann's development.”
Ceos move to supervisory board
Max Heinemann will take over his father Gunnar Heinemann's seat on the supervisory board as chairman, “who is leaving the board at his own request,” according to the Hamburg-based company. Gunnar Heinemann has been part of the company since 1979 and belongs to the fourth generation.
Spanger will also be appointed to the role of deputy chairman. Claus Heinemann, a shareholder and cousin of Gunnar Heinemann, will remain a member of the supervisory board.
Max Heinemann joined the family business in 2006. From 2010, he built up the Asia Pacific region for the company in Singapore and moved to the group's management board eight years later.
“With the new structure of the supervisory and executive boards, we are creating a clearer separation between strategic direction and operational management, thereby strengthening our governance structure," said Max Heinemann. "This structure gives us the clarity and stability we need for the next phase of development."