Ginny Hilfiger appointed creative director of Messi lifestyle brand

International soccer player Leo Messi's lifestyle brand The Messi Store has appointed Ginny Hilfiger the creative director of the company. With over two decades of experience within the fashion industry, Hilfiger brings her expertise to the line in carefully chosen color palettes, signature details and modern designs.

“Life is about choices, sacrifices, determination, and hard work,” said Messi in a statement. “Who I am today is shaped by these factors coming together at different points throughout my career. I am excited to bring the same core values and ambition to my personal lifestyle brand."

Hilfiger is the sister of famed American designer Tommy Hilfiger. Ginny is responsible for designing and launching Tommy Jeans, H by Hilfiger, and the TommyxGiGi collaboration. Ginny was also responsible for the beginning of the rebranding of Fila globally in 2013.

“When I decided to pursue this collaboration, my goal was to always stay true to Leo and to push the boundaries of what it means to be celebrated as a decorated soccer icon,” said Ginny in a statement. “Our designs are focused on being effortless and accessible to all, much like that of Leo’s personal style.”

The Messi Store has also added Leo's younger sister, Maria Sol Messi, as the company's brand manager. “It is a casual, fresh and modern collection that can be worn by people of any age." Said Brand Manager, Maria said in a statement “The lifestyle brand reflects what my brother is like, a humble person, with very clear ideas of what he wants."

photo: courtesy of The Messi Store