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Lions Not Sheep Apparel names Dan Caldwell president and chief operating officer

By Kristopher Fraser

Dec 28, 2021


Image: PR Newswire

Lions Not Sheep Apparel, a fast-growing apparel brand in the United States, has named former TapouT co-founder Dan Caldwell as their new president and chief operating officer, effective January 3, 2022. Caldwell has extensive experience spanning 24 years in the apparel brand industry and was the co-founder and president of the global combat sports brand TapouT. He was instrumental in growing TapouT to 350 million dollars in revenue and led the sale of the company to Authentic Brands Group in 2010.

Headquartered in Bluffdale, Utah, Lions Not Sheep Apparel is a global apparel and lifestyle. What started as a single T-shirt designed by company founder Sean Whalen as a personal mantra has grown into a full-fledged apparel brand.

“Dan brings incredible insight and knowledge of the apparel business, and has experience successfully building a highly visible global brand,” said Sean Whalen, founder and CEO of Lions Not Sheep Apparel, in a statement. “With triple-digit annual growth, Lions Not Sheep is quickly becoming a household name and Dan will help us take things to the next level.”

Caldwell will oversee the company’s day-to-day operations, implement strategic growth initiatives, strengthen the company’s supply chains, and develop production partnerships. His extensive experience in the apparel market will help the company significantly scale its global operations.

“I’m inspired by what the brand stands for, because it’s what I stand for,” said Caldwell in a statement. “It’s created a movement that people want to be a part of and I believe that movement has contributed to its early success. We are going to build this into a global brand.”

Dan Caldwell
Lions Not Sheep