- Kristopher Fraser |
Michael DeLellis, Calvin Klein's Senior Vice President of Media Channel Management, has been promoted to Executive Vice President of Global Integrated Marketing and Channel Management. In his new role, DeLellis will be responsible for managing marketing strategies for global markets and maintaining the company's vision and positioning when working with brand partners. He will continue reporting to Melissa Goldie, Calvin Klein's Chief Marketing Officer.
DeLellis first joined Calvin Klein in 1998 as media manager and was later promoted to Vice President of Advertising for the Americas. In 2010, he was promoted to Senior Vice President of Corporate Advertising, and in June 2012 he was promoted again to Senior Vice President of Global Advertising Position for Calvin Klein and corporate media.
Calvin Klein has seen an uptick in its denim sales, a core part of their business, and they are are also looking at growing their underwear business as well. Currently, Calvin Klein underwear is being sold in Topshop and Urban Outfitters. Last month, Calvin Klein released a limited edition of co-branded men's and women's underwear with Opening Ceremony.