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Pronovias Group Announces A New World Class Creative Team


By Sponsor

Nov 6, 2019

Leading global luxury bridal company, Pronovias Group, has announced a brand-new team of international creative talents alongside an innovative approach to all its bridal fashion design.

Spanning its portfolio of brands, Pronovias Group has appointed a powerful team of designers who will collectively be known as the ‘THE PRONOVIAS GROUP ARTISTIC TEAM’. The team comprises:

  • Alessandra Rinaudo, renowned Italian bridal design authority, assumes the role of Chief Artistic Officer of Pronovias Group, leading the team and the design of the Pronovias Bridal Brands.
  • Thomas Vasseur, a highly talented international Haute Couture designer from Paris, becomes the new Design Director of “The Party Edit”, the occasion wear line of Pronovias.
  • Riccardo Serravalle, a young and dynamic German designer with Italian roots, takes the creative helm of St Patrick as its new Senior Designer
  • Nicole Cavallo, the talented digital influencer and bridal stylist, becomes the Creative Director of the Nicole Brands

The new Artistic Team reflects Pronovias Group’s focus on innovation and marks a change in approach of having a single creative director for the Group and all its brands. The diverse skills and experience of these creative talents will breathe new life into each individual brand and leverage the Group’s unique portfolio to answer the dreams of women all over the world.

And to fuel innovation and creativity further, Pronovias Group has teamed up with leading American designer, Zac Posen who will add his seductive aesthetic to bridal design with the “Zac Posen for White One” Collection.

CEO of the Pronovias Group, Amandine Ohayon commented: “We believe this level of artistic mastery, craftmanship and diversity in a team is unparalleled in the bridal world. This strategy will set a new standard for our industry and will ensure Pronovias Group continues to drive innovation further to better fulfill our customer’s desires. Furthermore, this creative firepower will allow us to better leverage our unique portfolio of luxury brands across all markets.”

Short Bio´s of the Pronovias Group Artistic Team members:


Growing up among lace and precious fabrics, in her mother’s bridal store, Alessandra Rinaudo, was surrounded by the elegance and refinement of bridal fashion. Her dream has always been to become a bridal designer and this desire came true when she founded Nicole Fashion Group. The international bridal scene immediately fell in love with her unique Italian style and her ability to innovate the tailoring tradition with contemporary shapes and unusual silhouettes. Being Pronovias Chief Artistic Officer is a dream come true for Alessandra.


Riccardo Serravalle is an award-winning Italian-German designer recognized in the bridal and special occasions sector. Riccardo has been part of large design teams transforming special occasion collections at S Oliver and Barbara Becker, as well as being Bridal Senior designer at Justin Alexander, in addition to participating in the Fashion Hero TV program with Claudia Schiffer. The new Senior designer for the St. Patrick brand has always been fascinated by the total look of women's fashion and is making one of his goals a reality by becoming part of the Pronovias Group Artistic Team.


Thomas Vasseur is an expert French designer with an impeccable track record in the international Haute Couture sector. Vasseur has been part of the most recognized design teams worldwide including John Galliano, Alexander McQueen for Givenchy, Jean-Paul Gaultier and Zac Posen, to which he brought his great knowledge and mastery of luxury wear. Thomas Vasseur launched his own brand ‘Vasseur Esquivel’ in 2001, with Argentinian designer Gaba Esquivel. They participated in NY Fashion Week and enjoyed great success for years. Thomas Vasseur will bring his exquisite expertise and knowledge of couture to the perfect looks for the most special occasions.


Passion for fashion bridal flows in the veins: Nicole Cavallo is one of the most loved wedding influencers who revealed the taboos of the wedding dress to her contemporaries through the language of Instagram and is the new creative face of Nicole Fashion Group. Nicole, daughter of the designer Alessandra Rinaudo, has been able to innovate the style and refinement that have always identified the brand, introducing a new season for the Italian fashion brand. Nicole Cavallo’s debut launched with the exclusive NicolexNicole capsule collection for millennial brides. With Nicole Cavallo, the future of the brand is to steal the hearts of new brides to be.

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