Mark McWeeney has been named the new chief executive officer of Rue La La. He is one of the original founders of the business, and he has served in several roles in the organization. During his tenure with the company he has been the chief financial officer, chief marketing officer, and president of new ventures.

McWeeney succeeds Steve Davis as part of a planned succession. Two current executives, Mark Weinberg and Lisa Rhodes, will move into new and expanded roles. Weinberg, the former vice executive vice president of corporate development, will become the cfo and chief operating officer. Rhodes, the current president, will also become a member of the board.

In a statement, Michael Rubin, chairman of the company, said, “I’m grateful to Steve for being an incredible partner for 16 years and for positioning Rue for success as we embark on our future. These moves are a natural next step in the evolution of the brand.”

McWeeney was quoted saying to WWD that, “After a profitable 2015, we will focus on driving innovation, capitalizing on our mobile leadership, cultivating additional strong brand relationships and creating deeper consumer engagement into the future.”

His new responsibilities include creating, implementing, and driving the brand's strategy, development, and vision.





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