- Kristopher Fraser |
ShopStyle, Inc., the fashion and lifestyle shopping platform that powers style through ShopStyle.com and the influencer network, ShopStyle Collective, has appointed two new general managers. Alison Stiefel has been promoted to general manager, ShopStyle.com, and Lindsay Jerutis has been appointed general manager of ShopStyle Collective, effective January 6.
Stiefel will oversee all business functions of ShopStyle.com, including collaborating with retailers and brands to create and inspire global fashion trends, and further developing its membership rewards program to increase loyalty and grow sales.
"ShopStyle.com is the best way to shop online because it offers our customers luxury fashion, beauty, home and lifestyle brands, helps them discover new trends and rewards them with cash back," Stiefel said in a statement. "I am thrilled to be named ShopStyle.com's GM because I am incredibly passionate about fashion and finding new ways to share trends and brands with our members. Partnering with Lindsay and the team at ShopStyle Collective brings together distinct, complementary businesses that will cover the full-funnel shopping experience and drive strategies that produce results for our valued retail and brand partners."
Stiefel has been with ShopStyle as its vice president of marketing since 2016. She has held various e-commerce positions with major retailers where she developed innovative digital marketing campaigns, built best-in-class e-commerce platforms, and developed social content strategies for engaging consumers and building loyalty. As ShopStyle's marketing leader, Stiefel expanded its commerce and content teams, created a contributing editors program to promote online influencers, and launched its award-winning Video Gift Guide and the ShopStyle Membership program
Lindsay Jerutis will be the new head of ShopStyle Collective, the influencer network and content monetization platform that helps thousands of content creators. Jerutis brings nearly two decades of media and publishing experience to ShopStyle Collective. Her top priorities will be recruiting new influencers and driving affiliate revenue from the travel, CPGs, and fashion categories, among others. She will also focus on maximizing revenue for influencers and retail partners by expanding influencer content distribution and utilizing new technologies to improve conversion rates.
"I'm thrilled to have an opportunity to leverage my media and publishing industry experience to drive strategic content initiatives for ShopStyle Collective," Jerutis said in a statement. "The combination of an established network of top influencers, content monetization technology, and premier retailer partners are strong ingredients for driving growth for the Collective. I look forward to leading this rapidly growing business and creating more monetization and shopping opportunities across the web."
Jerutis has been in media and advertising for the past 18 years, beginning with public relations roles at companies like eBay and Bombay Sapphire. She moved into publishing in 2004 with Time Inc., where she worked on storied properties like People, InStyle, Travel + Leisure, Life, Entertainment Weekly, Real Simple, Cooking Light and Health. During her tenure at Time, she oversaw product, engineering, growth, sales operations, business development, marketing and editorial teams. Most recently she was vice president of commerce content and strategy at Meredith Corporation, where she doubled the revenue from its affiliate marketing business two years in a row.
photo: courtesy of ShopStyle