Aboab Jewelry hosts pop-up in New York to celebrate 5th anniversary

New York City-based contemporary jewelry brand Aboab is set to mark its five-year anniversary with a two-day pop-up event.

Running from September 18, the popup follows the end of New York Fashion Week and will feature a selection of hundreds of Aboab pieces curated to show the brand’s journey and evolving design philosophy.

"We are excited to bring all eight of our collections together for this special event," said Mischa Yan, founder of Aboab. We look forward to sharing stories behind our designs and hearing how they resonate with people, whether through cherished memories or new connections."

Known for its vision of diversity, elegance and simple aesthetics, the brand also upholds the highest standards of craftsmanship.

“After launching our recent AW24 collection 'Surround,' which explores the intimate relationships between humans and objects as well as humans and spaces, I received so much love and encouragement from friends in my inbox,” said K Li, creative director at Aboab on her growth in the brand. “They can picture themselves wearing these pieces for years to come, which makes the collection feel both impactful and timeless.”

Although Aboab currently sells its collection online and at select retailers in New York, Los Angeles, Paris, Berlin, Shanghai, Toyo, and more, the brand aims to offer a unique in-person experience during its two-day pop-up that will unite its world, fashion professionals, and customers.

Taking place at 48 Ludlow St, New York, from September 18, the pop-up event includes an exclusive opening party for industry professionals, with customers receiving a limited-edition anniversary canvas bag with their purchase.