Aella opening Bloomingdale's pop-up

Eunice Cho's digital brand Aella will be launching on the East Coast this Wednesday with a pop-up shop in Bloomingdale's 59th Street flagship store.

Cho, spent several years as an artist before deciding to go to business school in Los Angeles, It was during her time in business school that she realized that women's suits weren't exactly the most comfortable or reasonably priced forms of apparel on the market. Cho found herself constantly searching for the perfect pair of professional black pants that would be functional and didn't require expensive dry cleaning. In the end, she decided to create her own.

She spent some time researching fabrics before she launched Aella in 2014. The company uses premium fabrics acquired from European mills and Aella's own L.A. knitting mall.

The company's signature offerings include ankle skinny pants for 198 dollars, high-waisted flare pants for 254 dollars made from stretch twill, and a pencil skirt for 142 dollars that can be worn three different ways.

There is also a small collection of tops being offered including a pre-shrunk crewneck, a navy single-button pinstripe blazer, and a convertible duster which can be worn as a shirt, cardigan, or coat.

Aella has a try-two-and-send-one-back-for-free offer. Customers who are on the fence about sizes can choose a second size which is added to their order for no charge. The pair that doesn't fit can be sent back within five days.

The store at Bloomingdale's will operate until May 1.