Aella opens New York pop-up

Women’s apparel brand Aella just confirmed a month-long pop-up in New York. Located off of Lexington Avenue, the shop will stay open until the end of the month offering a selection of apparel, goods, and accessories for the modern woman.

The pop-up boutique will remain open from March 1st to the 31st, offering a range of items that are meant for women’s daily uniform and routine. Fittingly named, the concept shop is entitled Uniform: The Collective. The store will sell Aella apparel, handbags from Neely & Chloe, Thelma footwear, Mave New York shaving products, and Peet Rivko skincare. These brands are all female-founded, which help further reflect Aella’s values of empowering women in the workplace. All of these brands are also direct-to-consumer, so the pop-up allows for locals to shop these collections in person.

Additionally, the pop-up will also host networking “happy hour” events every week in order to help women professionals connect. Acting as more than just a retail shop, the space will celebrate women in the workplace as well as offer elevated basics for customers. Located in New York, Uniform: The Collective will remain open until the end of the month.