Bershka opens SoHo pop-up

Bershka, the Inditex Group's youth brand, has come to New York City with an 8180-square-foot pop-up store in SoHo. Located at 580 Broadway, the store opened on Tuesday, October 17, and will remain open until the end of the year.

The store carries of Bershka's fall/winter 2017 collections - Bershka, Bsk and Man, as well as the unisex sports lines, Start Moving. This new pop-up store will be Bershka's debut brick and mortar establishment in the United States, a market in which the brand has had an online presence since last April.

Bershka expand U.S. retail presence

Special elements of the store include leading initiatives to be as eco-efficient as possible, guided by the LEED sustainable building criteria. Additionally, within the store, the Bershka Stage store image has guided all of the furniture and decoration designs. The interior design is industrial yet airy, with open ceilings that reveal the establishments' skeletons. The structure is framed by truss scaffolding that runs around its entire perimeter and is used to hang the lighting, speakers and some of the screens that make up the whole look. The layout has been adapted for the store space specifically and with the U.S. consumer in mind, offering current looks, along with accessories and footwear.

Bershka was launched in 1998 as an innovative retail concept targeted at young shoppers. Today they have 1,098 stores in 75 markets across Europe, the Americas and Asia. The brand is currently focused on their international expansion strategy. Recently, they have opened stores in China, Japan, Taiwan and South Korea, along with flagship store openings on some of the world's major shopping streets, including Oxford, Via Vittorio Emanuele, Nanjing East, Gran Vía, Rue Rivoli and Shibuya.

photo: via PR Newswire