Bloomingdale's opens first Bloomie's store in Virginia

Bloomingdale’s has opened its very first “Bloomie’s” store, located in Fairfax, Virginia. Bloomie’s is a smaller store concept offering a curated assortment of contemporary and luxury brands, convenient services, tech-enabled stylists, new store design concepts, and a restaurant experience. The 22,000-square-foot Bloomie’s store is located in Mosaic District, a local hub for shopping, dining, and entertainment.

“We are thrilled to introduce the world to Bloomie’s, and for our customers in the DMV community to be the first to experience this exciting new concept,” said Tony Spring, CEO of Bloomingdale’s, in a statement. ”Bloomie’s is designed to be a more convenient and casual concept that fits into our customer’s everyday lifestyle. And, with our staff of stylists, omni services, lively restaurant, and elevated assortment, Bloomie’s can be their favorite neighborhood store.”

The store offers both men’s and women’s apparel including denim, active, and intimates, along with shoes, handbags, beauty, accessories, and fine jewelry. Brands range from Ganni to Maison Francis Kurkdijan. The store features unique carts throughout the space, showcasing the latest offerings. Large windows bring light into the space and connect the experience to the vibrant Mosaic District outside. Bloomie’s’ fitting rooms make a design statement, with an impactful monochromatic pale blush coloration and color block stripe.

Bloomie’s features the newest location of D.C. area favorite Colada Shop. Colada Shop serves a full menu of signature cocktails, finely roasted coffee, and colorful Cuban bites, including several menu items exclusive to Bloomie’s. Visitors can enjoy meals from morning to evening inside the restaurant or in the outdoor patio seating area.

In conjunction with the opening of the first Bloomie’s store, Bloomingdale’s has relaunched the “Bloomie’s” brand, its exclusive namesake brand that draws inspiration from Bloomingdale’s heritage for fresh and modern apparel, shoes, and lifestyle accessories. The first collection includes 35 special pieces from varsity jackets to combat boots to a special edition Zippo lighter. The collection is available exclusively at Bloomie’s, Bloomingdale’s 59th Street flagship, and Bloomingdales.com. Each season, Bloomie’s will launch two drops, including limited-edition collaborations with every collection.