- Kristopher Fraser |
Back in November, contemporary fashion label Boy Meets Girl partnered with nordstrom.com to launch their fall line. The graphic heavy ath-leisure brand clearly saw a lot of success with Nordstrom, because now they will be opening two Nordstrom stores this month. Their new locations will be The Grove in Los Angeles and Roosevelt Field Mall in Garden City, N.Y.
Their spring collection features woven shirts, signature graphic tees, and tanks in vibrant colors. While the line is in one of America's most opulent department stores, their prices ranges are incredibly accessible. Average prices for most of Boy Meets Girl's apparel ranges from 29 dollars to 39 dollars. It's quality fashion on a budget.
While the label might be working on it's brick-and-mortar presence, they are still giving plenty of attention to their e-commerce presence. They have stated they will continue to build their online presence through nordstrom.com. The brand has also recently launched their own website currently featuring a lookbook photographed by Sophie Elgort who has been a photographer for Elle and Teen Vogue.
Ath-leisure wear is certainly finding its place in the retail world. With sportswear being such a major category in 2015, Boy Meets Girl has selected the perfect time to try and expand. Of course, with Nordstrom backing you how can you go wrong?