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Brady officially launches on bradybrand.com

By Kristopher Fraser

Jan 12, 2022

Retail

Image: Brady

After more than 3 years in development, football player Tom Brady has launched namesake apparel brand, Brady, available exclusively on BradyBrand.com. Co-founded with Jens Grede and Public School designer Dao-Yi Chow, Brady combines their collective experience in sports, design, and manufacturing to develop the first technical apparel brand that applies two decades of pro sports level innovation and engineering to create a performance ready clothing brand.

“After years in the making, I’m excited to finally share Brady with the world,” said Tom Brady in a statement. “Working with a best-in-class team has helped me apply everything I’ve learned throughout my career to create a multi-functional brand that incorporates the best in tech, fabric, and innovative design.”

Brady uses fabrics and materials built to move, breathe, and sweat while. The first Brady drop consists of the TRAIN + LIVE systems. TRAIN, a collection comprised of high-performance fabrics boasts a range of outerwear, tee shirts, tank tops, pants & shorts. The collection focuses on innovative fabric features including Zero Weight, Breathe Easy mesh, Cool Touch technology, and weather resistance, with strategically built-in breathability, storage, and performance enhancement.

The LIVE system is comprised of functional performance pieces tailored for everyday wear with specialized designs for movement, 3D knits, zero microplastics, and structured stretch. The collection’s expansive categories include Storm Shifter outerwear for weather protection and freedom of movement, Durable Comfort utility jackets & pants, Regenerate ponte hoodies and sweatshirts, and everyday structured pants & shorts.

Price points range from 20 dollars to 495 dollars. Brady is available on bradybrand.com beginning January 12. On January 19, 2022, Brady will be available in select Nordstrom stores and on Nordstrom.com as well as Fanatics.com.

Tom Brady