Breitling reopens its Madison Avenue boutique

Breitling has reopened its Madison Avenue flagship boutique after a full redesign to the brand’s industrial-loft concept. Breitling opened its first flagship boutique in the world in New York City in 2011. In 2016, the boutique was relocated to 575 Madison Avenue. The redesigned space now features two stories, 90 feet of wrap-around sidewalk frontage, and 4300 square feet in which to showcase the latest Breitling watches. The location is also the world’s first outpost of Breitling Equipment, the brand’s new travel-and-lifestyle accessories collection.