Breitling to open in New York's Meatpacking district

What’s the time? It’s time for luxury watch brand Breitling to move into New York’s Meatpacking District. Thanks to Retail by MONA, a leasing and advisory firm for tenants and landlords, Breitling has signed a long-term, 3807-square-foot retail lease at 875 Washington Street in New York City's Meatpacking District.

The new Breitling Boutiques outpost, on the corner unit at 14th Street and Washington Street, includes 1738 square feet of ground-floor space and 2069 square feet of lower-level space. The store is at the base of the 875 Washington Street building, where Soho Works occupies the upper floors. Other retail tenants at the address include Vans and Paige, and Diane von Furstenberg is directly across the street from the new Breitling location. New York is currently one of Breitling’s larger markets, with two other flagships already on Madison Avenue and another in Westfield World Trade Center.

Landlords RFR Realty and Raycliff Capital were represented by a Retail by MONA team led by CEO Brandon L. Singer, along with Michael Cody, and Sara Armet. Breitling was represented by Jonathan Moss of M&M Retail Luxury Consulting, Inc. The asking rent was 550 dollars per square foot. The space Breitling will fill was previously leased by Afterpay as part of an Innovative New York Fashion Week pop-up experience.

“The Meatpacking District offers proximity to affluence,” said Brandon L. Singer, CEO of Retail by MONA, to FashionUnited. “Hip companies such as Google, as well as the High Line Park and the Whitney Museum have made Meatpacking the sexiest luxury neighborhood in New York City.”

Breitling also noticed that their customers were already prone to shopping in the area too. “Watch purveyors have signed major leases in Meatpacking recently including Rolex on 13th Street and 9th Avenue, and Audemars Piguet on Gansevoort Street,” Singer said to FashionUnited. “Breitling fell in love with the rebranded ‘WATCHington Street’ marketing at 875 and wanted to anchor the block across from Diane Von Furstenberg.”

Launched in September 2020 as the retail sector absorbed the impact of a global pandemic, the Retail by MONA team signed over 300 million dollars of aggregate retail transactions in New York and Miami. New York is considered on the rebound after the pandemic, with both commercial and residential real estate prices on the rise.