- Kristopher Fraser |
Luxury menswear designer Brett Johnson opens his first retail store today at 109 Mercer Street in the SoHo area of New York City. The bi-level store, which is approximately 2,800 square feet, with 1,600 square feet of selling space, will also include the company's offices and will showcase the four-year-old brand's Italian-made luxury menswear collection featuring outerwear, knits, trousers, suiting and shirts.
In addition, the store will offer made-to-measure tailored suits and shirts, with custom suits ranging from 1595 dollars to 4000 dollars, and custom shirts ranging from 325 dollars to 500 dollars. The space also features a VIP lounge for made-to-measure clients complete with top-shelf spirits. Johnson, who will be located in the space, is prepared to manage most appointments personally along with the resident tailor.
The store will rollout with the fall/winter 2017 collection presented at New York Fashion Week: Men's this past winter.
Brett Johnson opens first U.S. flagship in SoHo
The store's interiors were designed by Brett Johnson in collaboration Sarah Mullins and Pamela Levine. The color scheme is in line with the brand's signature muted colors in gradients of brown and greys with subtle pops of color. The walls are painted in the color Baja Dunes and the floors are a soft white marble. The store also features Brett Johnson's furniture collection, with price points ranging from 18,000 dollars to 35,000 dollars.
The SoHo store will also introduce customers to accessories starting with luxury unisex scarves that will range in prices from 225 dollars to 475 dollars for scarves in silk, wool blend, and cashmere.
"We are thrilled to have found precisely the right location. Mercer Street has everything I was looking for aesthetically — visibility, foot traffic, and even the charm of the cobblestone streets has the right feel for the brand. We chose SoHo because we have a number of e-commerce customers in the area. It just made sense," said creative director, Brett Johnson.
Photo:courtesy of UFCG