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Cuyana comes to Soho

By Kristopher Fraser

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Direct-to-consumer e-commerce site cuyana.com is expanding their physical retail presence. The site, which began as an Italian-made leather goods business, is expanding their apparel categories. Last week on Friday, November 6, they opened a 2500 square foot pop-up shop on Wooster Street in Soho. The store will remain open until Christmas Eve.

Cuyana’s top customer bases are in Los Angeles and New York City, and they also have a showroom in San Francisco. The brand has a team of 30 that operates out of their San Francisco headquarters.

It is estimated by industry sources and retail analysts that Cuyana’s site and pop-up shops will generate between 15 and 18 million dollars in sales for the company this year. In 2011, the company launched with their first offerings which were actually hats, but two years later they re-launched with leather offerings, and switched their focus to leather goods.

In 2013, Cuyana raised 1.7 million dollars from a round of seed funding and Series A.

The company saw great success with their Venice, California store, so much success that they are turning the pop-up shop into a permanent location. This marks the brand’s first freestanding store. The 1100 square foot space will re-open at the end of this month according to the company’s cofounder and chief executive officer Karla Gallardo. In an article by WWD, Gallardo noted that the Venice, California store exceeded sales goals by 50 percent.

Some of Cuyana’s offerings include styles made from 100 percent wool and Italian-made outerwear with price points between 325 dollars and 495 dollars respectively. Items like cashmere sweaters range from 135 dollars to 160 dollars.

The brand’s top seller would be their navy wool coat, which sold out of several hundred units in under two weeks. The coat is currently on its second order, with a camel color expected to be released for December. The price point for the coat is 495 dollars, making it Cuyana’s most expensive item.

Apparel is actually only 30 percent of the brand’s product offerings, with the other 70 percent being accessories. Given the success of their apparel offerings, Cuyana will be expanding their apparel category in 2016.

Cuyana