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Delpozo adding e-commerce

By Kristopher Fraser



Madrid-based designer label Delpozo will be adding e-commerce to their business next month and redesigning their website. Beginning September 1, 30 counties across Europe and and North America will have access to Delpozo's fashionable offerings. In 2016, the Middle East and Asia will also be able to access Delpozo's offerings via e-commerce.

Delpozo's new site is expected to combine content and product with a modern editorial layout. Content will highlight everything about Delpozo from their 40-year-old history to their archival collection. The website will use geolocation which will display a users relevant currency, stock, and shipping information to help personalize customers shopping experience.

The company has better aligned the sites digital images with the brand's DNA. A new section will also allow users to view the company's social media outlets live. Delpozo will also offer a live-chat customer-care experience so users will have access to a customer service representative while they shop online to instantly answer their questions.

Delpozo redesigning website and beefing up e-commerce

They will also begin offering items exclusive to the website. For fall, their shoes will retail from 800 dollars to 1200 dollars, and their ready-to-wear will retail from 650 to 36,900 dollars. In addition to their e-commerce offerings, Delpozo has also opened two new freestanding flagships in Madrid and Miami's Design District.

The main idea behind their e-commerce channel is to be able to reach customers who don't have access through a retail point of sale. Delpozo's three largest markets are currently the U.S., China, and Russia. Their entire line is manufactured in Spain.

With the expansion of their e-commerce channel, Delpozo will now have two warehouses, one in Europe and one in the U.S., which will help eliminate any additional shipping charges. For the last five seasons Delpozo has showed their collections in the U.S. Some of their accounts include Harvey Nichols, Galeries Lafayette, Browns, Bergdorf Goodman, Neiman Marcus, Kirna Zabête, Jeffrey, Ikraam, and Lane Crawford.

They are just one of the many luxury brand's affirming how e-commerce is the future. Gone are the days when luxury apparel could scoff at the idea of e-commerce, now they are fully embracing it. Many customers will be happy to have Delpozo become more accessible to them.