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Draper James RSVP launches at Kohl's

By Kristopher Fraser

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Retail

Image: Kohl's

Draper James RSVP has exclusively launched in 500 Kohl’s stores nationwide and online at Kohls.com. The spring capsule collection from actress Reese Witherspoon’s brand, Draper James, offers fans of the actress a chance to get their hand on her designs.

"I’m excited to introduce our new collection with Kohl’s—Draper James RSVP! Inspired by the casual elegance of garden parties, we’ve curated joyful designs that speak from my heart and belong in every woman’s wardrobe for spring,” said Witherspoon in a statement. “These pieces embrace the effortless style I had in mind when I started Draper James, and this is my way of sharing my classic Southern roots with all of you."

The new spring assortment is grounded in its large selection of feminine and colorful dresses. It also includes a variety of structured blazers, bodysuits, blouses, and button-down cardigans, as well as skirts, rompers, and seasonal capris. Draper James RSVP also features styles such as floral puff sleeve shirt dresses, midi wrap dresses, eyelet blouses and rompers, lapel collar blazers, and colorful paper bag shorts.

“The new Draper James RSVP collection empowers women to continue embracing the timelessness of effortless style,” Witherspoon said in a statement. “The combination of optimistic color and feminine prints allows women everywhere to incorporate these versatile staples into their closets, just in time for spring and summer!”

The Draper James RSVP will be featured prominently in 500 Kohl’s stores, with an exclusive branded experience adjacent to the 300 Sephora at Kohl’s shops in an area that showcases new, and seasonally relevant brands. Draper James RSVP joins Kohl’s growing brand portfolio, including an assortment of newly launched national brands such as Sephora, Eddie Bauer, Tommy Hilfiger, Calvin Klein, Lands’ End, and Cole Haan.

“The Draper James RSVP store experience is the latest example of how Kohl’s is making its shopping experience more inspiring and destination-focused than ever before. The brand not only has an incredible story to tell, but the assortment, anchored in beautifully designed and colorful dresses, is one that we wanted to spotlight and capture the attention of every customer who walks through our store,” said Doug Howe, Kohl’s chief merchandising officer, in a statement. “The collection comes at a perfect time when we know our customers are looking for new styles to refresh their wardrobes and we couldn’t be more excited for Draper James RSVP to be that perfect addition to our women’s portfolio this spring.”

Draper James
Kohl's
Reese Witherspoon