Dream Pairs open debut store in New York

Fashion footwear brand Dream Pairs has opened its first-ever retail store in New York. Located at the Bay Plaza shopping center in the Bronx, New York, the retail location officially opened its doors to the public on Friday, October 27, and features the brand's complete assortment of footwear for men, women, and children.

The move is part of Dream Pairs' strategic offline expansion plan, which sees the brand aiming to open 20 stores across the US by the end of 2024. In addition to opening several brick-and-mortar locations, Dream Pairs has a strong online presence through multiple platforms, such as its own website and partners like Amazon and Walmart, in line with the brand's mission to make quality fashion accessible to all.

Jimmy Lau, vice president of brand marketing at Dream Pairs, said in a statement: "The launch of our inaugural Dream Pairs store marks a significant milestone in our journey. We've earned the trust of Amazon shoppers as the No.1 fashion footwear brand. Now, we're taking it a step further. Our store is poised to be the go-to destination for men, women, kids, outdoor adventurers, and sports enthusiasts."

In honor of the brand's debut store opening, Dream Pairs is offering customers special in-store offers, such as up to 40 percent off regular-priced items. Consistently ranking as number one in several footwear categories on Amazon, the brand offers a broad range of footwear styles, from heel sandals to flats, pumps, over-the-knee boots, and more.

Part of the Miracle Miles Footwear Group Inc., Dream Pairs has attracted significant investment, closing a 100 million US dollar Series A funding round in June 2022, led by IDG Capital and Sequoia Capital China. This funding accelerates their expansion plans and underscores investor confidence in the company.