EbLens launches e-commerce

EbLens, a Northeastern streetwear retailer known for offering premium streetwear fashion, has finally launched their online store, eblens.com. This will give customers access to a wide range of clothing and accessories for men, women, teens, and kids.

"We are so proud to successfully launch online shopping on eblens.com," said Vincent Mariani, CEO for EbLens, in a statement. "This major milestone supports a critical key element for EbLens' multi-channel strategy. Our Customers deserve the absolute best, and they now can participate in the same premium shopping experience they are accustomed to in our 48 locations, twenty-four hours a day, seven days a week, on eblens.com. This was an overall team effort which touched so many departments across the organization and I am exceedingly proud of everyone's involvement and commitment to making this launch a huge success."

The EbLens online store has features that will differentiate it from leading competitors in similar channels including wishlist functionality for account holders, curated assortments to highlight head-to-toe outfits and live inventory in all stores for all products. "Customers now have an in-depth experience that creates total connectivity between stores, social media and our online presence," said Danny Costa, vice president of marketing, in a statement. "We are committed to building a seamless ecosystem for the EbLens consumer with a focus on our core principals; provide the customer with an unparalleled shopping experience and treat them with the utmost respect."

EbLens first opened its doors in February of 1949 and has enjoyed seventy years of continuous operation. The store began as a "working men's" store, eventually evolving over the years into army/navy surplus, clothing and shoes for the family, finally became an urban-inspired streetwear fashion and sneaker store. The EbLens culture revolves around having the newest, hottest streetwear you can't find anywhere else in the neighborhood. The online store marks a pivotal moment in the company's history and positions it for exciting growth in the future.