Fashion Sales Boom in South America: Stores Reveal Their Secret Weapon

In today’s highly competitive fashion market, companies constantly face the challenge of gaining an edge and standing out to attract and retain customers. This raises an important question: how can businesses distinguish themselves in such a crowded landscape?

Recently, fashion sales in South America have surged significantly. Intrigued by this phenomenon, we investigated to uncover the driving force behind this boom. After analyzing several stores and consulting industry experts, we identified a common thread among these successful businesses: Artificial Intelligence (AI).

Delfi: AI a la Moda is a Fashion Tech startup transforming how fashion retailers engage with their customers, both online and in physical stores. Delfi’s AI platform offers intelligent virtual assistants designed to enhance the customer experience, boosting conversions, average transaction values, and loyalty.

Revolutionizing Online Retail

In the digital space, stores using platforms like VTEX, Shopify, and Tiendanube have integrated Delfi’s AI Seller into their websites. This assistant acts as a personalized shopping advisor, helping customers find exactly what they’re looking for. For instance, if a shopper searches for a blue dress for a wedding but can’t find a suitable option, the AI Seller analyzes their preferences and suggests alternatives that align with their style and budget. Additionally, if an item is out of stock, the assistant recommends similar products, ensuring the customer doesn’t leave empty-handed.

One online retailer shared their experience: after implementing the AI Seller, they observed customers spending more time browsing the site and exploring more products. Personalized recommendations led to a 7% increase in sales during the first quarter of adoption.

Enhancing In-Store Shopping

In physical stores, Delfi has introduced the Personal Shopper AI. By scanning QR codes or barcodes, customers can access detailed product information, view suggested outfit combinations, and receive personalized promotions. Imagine a shopper finds a shirt they like but not in their size. By scanning the code, the assistant displays availability at other locations or offers the option to order online for home delivery.

For example, a boutique in a Buenos Aires shopping mall integrated the Personal Shopper AI and saw a 12% increase in sales of out-of-stock items. Customers appreciated the convenience of purchasing unavailable products seamlessly through the online store. To see how this innovative solution works in both channels, you can watch the following video, which shows in detail the interaction in both physical stores and online.

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